I noticed that a majority of my favorite magicians are seriously involved in comedy. Many of them do comedy performance or writing full-time, or did at some point in the past. They are:
David Regal, Greg Wilson, Jay Sankey, and David Acer
I guess being in comedy gives you a better understanding of how laypeople think and what they appreciate in entertainment. Pagliacci has an excellent exploration of the subject here. On a related note, thanks to Pagliacci for his advice on magic blogging and originality.
If you know the site, please comment and post a link. Thanks.